How can we tackle climate change? If we, as citizens, consumers, companies and governments join forces with the help of positive reinforcement and incentives, we can guarantee a bright future for the

How can we tackle climate change? If we, as citizens, consumers, companies and governments join forces with the help of positive reinforcement and incentives, we can guarantee a bright future for the next generation. In his TEDx Talk, Mauro elaborates on the impact of incentives towards a more sustainable lifestyle. Mauro Di Benedetto is a serial entrepreneur with strong expertise in sustainability and digital innovation. Mauro is the co-founder and CEO of Kiri Technologies, the first company incentivizing the adoption of sustainable behaviors through a digital coin. He created the first green incentive system in the history of the automotive industry in partnership with the Stellantis group. Mauro works directly with founders and C-level executives of several multinational companies worldwide with whom he reshapes the future of innovative sustainability. Mauro holds an MSc in International Business from IE Business School (Madrid, Spain) and a BSc in Business Management from Bocconi University (Milan, Italy). Mauro Di Benedetto is a serial entrepreneur with strong expertise in sustainability and digital innovation. Mauro is the co-founder and CEO of Kiri Technologies, the first company incentivizing the adoption of sustainable behaviors through a digital coin. He created the first green incentive system in the history of the automotive industry in partnership with the Stellantis group. Mauro works directly with founders and C-level executives of several multinational companies worldwide with whom he reshapes the future of innovative sustainability. Mauro holds an MSc in International Business from IE Business School (Madrid, Spain) and a BSc in Business Management from Bocconi University (Milan, Italy). This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Anita Soina a young environmental champion who in her talk is persuading every individual to take a personal initiative to protect the planet and urging policy makers to look at climate crisis as the

Anita Soina a young environmental champion who in her talk is persuading every individual to take a personal initiative to protect the planet and urging policy makers to look at climate crisis as the crisis it actually is. Anita Soina is a 21-year-old Environmental Activist, currently pursuing a B.A. in Public Relations and Corporate Communication, at the Multimedia University of Kenya. She is passionate about social change with a strong inclination to environmental policy. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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