Sustainability: Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur

Sustainability: Newscaster Jon Snow talks to Dame Ellen MacArthur about the circular economy and rethinking the future, in a short film looking back on the first year of the Ellen MacArthur Foundation.

Challenging Ellen on the fundamental principles of the Foundation’s mission – to inspire a generation to re-think and re-design for a positive future – Jon investigates the circular economy as a framework for change and questions the actual implementation and impact of such a model on business.

With over 5 years of research and a full year of the Foundation under her belt, Dame Ellen is well placed to handle these testing questions and to make a strong case for the circular economy framework.

The circular economy is a different business model. It’s a different way of looking at the system as a whole. We know our future doesn’t work long term, but within a circular economy it does.