Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos:

Business revolution: What is the membership economy? New videos DAILY: https://bigth.ink/youtube Join Big Think Edge for exclusive videos: https://bigth.ink/Edge ---------------------------------------------------------------------------------- "I think that the membership economy is having as big an impact on business as the industrial revolution," says Silicon Valley consultant Robbie Kellman Baxter. Memberships or subscriptions fundamentally change the relationship between the consumer and the brand by delivering what Baxter calls a "forever promise." The famous example of Blockbuster vs. Netflix illustrates this perfectly. Subscriptions are not a new idea. Charles Dickens released his books to subscribers one chapter at a time, as he wrote them. What's different today is technology and the speed at which even a one-person business can reach a huge number of customers. ---------------------------------------------------------------------------------- ROBBIE KELLMAN BAXTER Based in Silicon Valley, Robbie is the author of The Membership Economy: Find Your Superusers, Master the Forever Transaction & Build Recurring Revenue (McGraw-Hill 2015), andThe Forever Transaction: How to Build a Business So Compelling, Your Customers Will Never Want to Leave (McGraw-Hill 2020). Robbie’s expertise extends to include SaaS, media, consumer products and retail and community organizations. Clients have included Microsoft, Fitbit and the Wall Street Journal. ---------------------------------------------------------------------------------- TRANSCRIPT: The membership economy is a term that I coined to describe what I was seeing starting about 15 years ago when I was working with Netflix and continuing into this massive transformational trend where companies of all types were moving from a model that focuses on ownership to access, from the transactional to the relational, from anonymous to known, from one payment to many smaller payments and from the organization talking at the customer and hoping they’re listening to multidirectional communication among customers and back and forth between the customers and the organization under the brand umbrella of the organization. So when you put all of those things together you have this kind of painter’s palette to reinvent your business model and that’s what’s driving this membership economy. So membership isn’t a new concept. We have been joining things for as long as there have been humans. We joined clans or tribes. We’ve had professional societies and trade guilds for centuries. Charles Dickens sold his novels in subscription format so people subscribed to have access and as he had the chapters done he would deliver them to his subscribers. So this is not a new concept, but what has changed is the ability to build a business model around it that transcends time and space. So Charles Dickens actually had to know the people he was delivering to, had to print it out, had to bring it to them. Today we can deliver it to strangers digitally and we can do it with time lapse. So that has created so many possibilities for organizations to build this ongoing relationship which is what people want. One example of the difference between a membership economy company and a non-membership economy company is the comparison between Blockbuster and Netflix. So when people, you know, way back when people used to have to go to the corner store to the Blockbuster on a Friday night to see what movies were available to rent, bring them home and it was never the movie that you really wanted. It was whatever happened to be available. And then if you forgot that you had it and you kept it for a few extra days the cost would end up being like triple what you thought it was going to be. And compare that to Netflix where they sent you three DVDs at a time, so three movies that you had on your long list, your queue. You didn’t have to leave your home. You always had three movies at home. And, best of all no late fees. So it’s a very different way of thinking about the model that starts with a forever promise. A promise of what it is that you really want to achieve. So in the case of Netflix versus Blockbuster, which was what really inspired me, what I wanted was to always have movies, professionally created content delivered in the most efficient way possible because I had little babies, with cost certainty – no late fees. And that’s what Netflix delivered on 15 years ago that pretty much put Blockbuster out of business. And today even though they have streaming, even though they create their own content, even though a lot has changed at Netflix they still deliver everyday on that promise of professional created content delivered with cost certainty in the most efficient way possible.

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How do we to step into climate conversations -- by building connections. Environment & Sustainability Expert, Stubborn Optimist Emma has driven and developed Environmental and/or Sustainability

How do we to step into climate conversations -- by building connections. Environment & Sustainability Expert, Stubborn Optimist Emma has driven and developed Environmental and/or Sustainability programs for the major automotive supplier, Magna International, the retail mogul, Target and the iconic furnishings brand Knoll Inc. Wearing many hats, these roles have focused on compliance, risk management, sustainable design and supply chain transparency. In the past Emma has enjoyed teaching and inspiring local children and schools to rebuild the urban forest and is currently volunteering her expertise to support the circular economy and sustainable procurement initiatives in Canada. She has appeared as an expert speaker at the World Environmental Education Congress sharing her master’s research in environmental connection and stewardship. She has earned her undergraduate degree in Environmental Science from the University of Guelph and a Master of Art’s degree in Environmental Communications from Royal Roads University. Emma is an avid nature photographer and has recently unearthed a passion for portraiture. She loves spending time with her camera and interesting people! This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Nick Jankel, founder of WECREATE WORLDWIDE, helped launch the Xbox brand worldwide and instigated the most successful TV show of all time. Interweaving innovation, leadership, entrepreneurship and collaboration, Nick guides organisations and individuals to 'switch on' to opportunities for creativity, growth and thriving, providing cutting-edge tools and techniques for how to do this. Published on May 20, 2014  

His book,  Switch On: How to Ignite Your Creative Spirit with the New Science of Breakthrough is available from Amazon (click on image) or check with your local bookstore.Thank you.

 

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In this talk, Akshra Dalal takes the listener through a whirlwind tour of the ills that plague society -- pollution, fragmentation, climate change -- and presents a surprising solution to dealing

In this talk, Akshra Dalal takes the listener through a whirlwind tour of the ills that plague society -- pollution, fragmentation, climate change -- and presents a surprising solution to dealing with them. Akshra Dalal spearheads the academic endeavors of JD Institute of Fashion Technology, in India and abroad. A graduate in luxury brand management from Regents University, London, Ms. Akshra Dalal is a versatile combination of student counselor, corporate trainer, curriculum developer, and an advisor, associated with JD Institute of Fashion Technology. She is leading the academic division in the institution across India. She has always believed in quality education and keeping the curriculum relevant in a time of rapid change. Amongst many unique projects, she has led the London Research Programme in association with the University of Arts London. She has been playing an active part in the expansion of the Academy overseas. She is also featured in Outlook Splurge as one of the promising entrepreneurs in design education. She has contributed her expertise in many education forums such as CII GUJARAT EDUCON, Times Fashion Week to name a few. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Q&A Discussion at Separate Link: https://youtu.be/kkqpBs0yIdw How do you know what to say when talking about the Energy Innovation Act and other carbon pricing policies? We'll review key messages,

Q&A Discussion at Separate Link: https://youtu.be/kkqpBs0yIdw How do you know what to say when talking about the Energy Innovation Act and other carbon pricing policies? We'll review key messages, discuss how to tailor your message for your audience, and the materials available to help make the case. Lesley Beatty helps to get the word out about CCL, to bring CCL’s values to life through its brand, and to support a fantastic volunteer experience. Lesley became active in CCL by way of a long career in marketing for for-profit organizations. In 2016, Lesley began volunteering with CCL, and joined the staff in 2018 as Director of Marketing. Full bio: https://citizensclimatelobby.org/?team=lesley-beatty Morgan’s work focuses on monitoring and researching relevant climate legislation, developing trainings and resources on congressional and policy-related topics, analyzing lobby meeting notes, and advocating for CCL’s policy goals. She also serves as the link between our congressional liaison volunteers and the Government Affairs team to ensure liaisons are up to date on the current political landscape within Congress. Full bio: https://citizensclimatelobby.org/?team=morgan-mccue Sara Wanous, CCL Research Coordinator

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Our May event will feature a conversation with Sara Wanous, CCL Research Coordinator, and Gil Jenkins. Gil is the vice president of communications and public affairs for Hannon Armstrong, a leading

Our May event will feature a conversation with Sara Wanous, CCL Research Coordinator, and Gil Jenkins. Gil is the vice president of communications and public affairs for Hannon Armstrong, a leading investor in climate change solutions. In this position, he is responsible for guiding the company’s communications strategy, including media relations, brand marketing, social media, and external partnerships. He also supports the firm’s government affairs, community relations, and philanthropic foundation efforts. Hannon Armstrong: https://www.hannonarmstrong.com/ Climate Positive Podcast: www.hannonarmstrong.com/newsroom/podcast/ Join CCL: https://cclusa.org/join Register For Next Month: https://cclusa.org/bigtent Join us for Big Tent Climate Talks, a new, engaging, monthly conversation that spotlights leaders in the climate community outside of CCL doing important work in building coalitions around effective climate solutions. At CCL, we know solving climate change requires a variety of policies and perspectives. That's why we do this work under a big tent that includes folks from the right, the left, and every spot in between. In our Big Tent Climate Talks, we'll talk to a wide variety of climate leaders outside of CCL to learn more about how we can all work better together.

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Part 2 of Sustainability Pioneers visits two companies and a private citizen who have already started building a bridge to a renewable energy future. Companies featured are:

WindStax Wind Power Systemsis a full-service wind power company. We design and manufacture our own unique brand of plug-and-play wind power systems for residential and commercial off-grid, microgrid, and supplemental stationary power requirements.

Published on May 14, 2015

Become a Sustainability Pioneers supporter and make a tax-deductible donation at sustainabilitypioneers.com. Thank you.

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What does fast fashion and slow fashion mean? What are the advantages of local design? It is great if the owner of designer pieces knows the author and his philosophy. Each design has its own

What does fast fashion and slow fashion mean? What are the advantages of local design? It is great if the owner of designer pieces knows the author and his philosophy. Each design has its own specific signature which makes it an original. They are the opposite of mass manufacture which yearly produces around 150-billion pieces of clothes. Lukáš will talk about the real price we pay for a five-euro T-shirt. He will talk about his own production, ideas and collections. About production of responsible designers. He will show us that it is possible to be economical, ecological and also responsible in the field of fashion industry. Lukáš Krnáč studies fashion design in the Univerzita Tomáše Bati in Zlín. His brand has been on the market since 2017. He presents his collections on events such as Mercedes Benz Prague Fashion Week, but as well in Ukraine and London. His target groups are young customers who like a little amount of sarcasm and humour, but his fashion speaks to professionals of the field too. A proof of which are prizes such as Best Fashion Graduate, Best in design – fashion design a Grand Prize, or recent one BIG SEE Fashion Design Award. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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Our May event will feature a conversation with Sara Wanous, CCL Research Coordinator, and Gil Jenkins. Gil is the vice president of communications and public affairs for Hannon Armstrong, a leading

Our May event will feature a conversation with Sara Wanous, CCL Research Coordinator, and Gil Jenkins. Gil is the vice president of communications and public affairs for Hannon Armstrong, a leading investor in climate change solutions. In this position, he is responsible for guiding the company’s communications strategy, including media relations, brand marketing, social media, and external partnerships. He also supports the firm’s government affairs, community relations, and philanthropic foundation efforts. Hannon Armstrong: https://www.hannonarmstrong.com/ Register For Next Month: https://cclusa.org/bigtent Join us for Big Tent Climate Talks, a new, engaging, monthly conversation that spotlights leaders in the climate community outside of CCL doing important work in building coalitions around effective climate solutions. At CCL, we know solving climate change requires a variety of policies and perspectives. That's why we do this work under a big tent that includes folks from the right, the left, and every spot in between. In our Big Tent Climate Talks, we'll talk to a wide variety of climate leaders outside of CCL to learn more about how we can all work better together.

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Fashion designer and international manufacturing consultant, Aleem Arif talks about how fashion can play a vital role in tackling the existential threats posed by waste to our planet. Waste can, in

Fashion designer and international manufacturing consultant, Aleem Arif talks about how fashion can play a vital role in tackling the existential threats posed by waste to our planet. Waste can, in fact, be fashionable. Aleem Arif graduated at the top of his class with a Masters in International Business from Boston University. He worked in finance for 3 years in Boston before moving to Canada and setting up Bano eeMee, a sustainable and ethically made luxury leather brand. Aleem won the Best Emerging Fashion Designer from North America in 2015 and presented his designs at Galleries Lafayette, Paris. Building on his fashion manufacturing experience, Aleem currently works with various high-end brands as a fashion manufacturing consultant and helps connect North American markets to high quality suppliers and manufacturers in South Asia. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

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