"Guarda Bosques" (Forest Keepers) 45 min.

On April 15th 2011, when organized crime thugs teamed up with the logging industry and different government agencies to pillage precious and

"Guarda Bosques" (Forest Keepers) 45 min.

On April 15th 2011, when organized crime thugs teamed up with the logging industry and different government agencies to pillage precious and sacred forests at gun-point, the indigenous Purepecha community of Cheran, Michoacan, Mexico rose up with sticks, rocks, and bottle rockets against what can only be described as their local narco-government. Since then, they have taken the authorities offices, weapons, and pick-up trucks, ousted all political parties and all local and state police, and have re-established a traditional form of self-governance that includes its own council of elders, a community "police", known as a "ronda", and its own forest defense team, or forest keepers, known as the "Guarda Bosques."

El 15 de abril de 2011, después de que los matones del crimen organizado se habían unido con la industria maderera y distintas agencias del gobierno para saquear los bosques preciosos y sagrados con la fuerza de las armas, la comunidad indígena Purépecha de Cherán, Michoacán, México, se levantó con palos, piedras y cohetones contra lo que sólo se puede describir como su narco-gobierno. Desde entonces, han tomado control de las oficinas de las autoridades, sus armas y sus camionetas para luego echar fuera a todos los partidos políticos y todos los policías locales y estatales. Han re-establecido una forma de auto-gobernación tradicional que incluye su consejo de ancianos, su "policía" comunitaria, conocida como "la ronda," y su propio equipo para la defensa de los bosques, conocido como los "Guardabosques."

Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate

Excerpt from a panel presentation of the Business In The Community Ireland Summit on Corporate Responsibility: Transforming to a Sustainable Business was held on Thursday 18th November 2010.

The panel includes James Quincey, The Coca Cola Company; Sir Stuart Rose, Chairman, Marks & Spencer; Prof Roger Steare, Cass Business School; Richard Jackson, Olympic Delivery Authority; and Gerard O'Neill, Amarach.

In this excerpt we hear from Gerard O'Neill of Amarach Research on how the pricing trap employed by marketers to sell product  is undermining sustainability initiatives and products while price is but 30% of the purchase decision is about price, 70% is about emotion, feelings. The importance of the circle of trust and the social environment in the decision making process by consumers points the way to get of the pricing trap.

Published on Sep 29, 2016