Sustainable Today visits with Frank Morton of the Wild Garden Seed Company and explores the role of the

Sustainable Today visits with Frank Morton of the Wild Garden Seed Company and explores the role of the Organic Seed Alliance. The goal is to preserve organic resources for use by farmers to develop the open source market for organic seed.

Sustainability, Seeds, Farming, Food Production

Author and economics professor Robert Frank discusses some basic economic concepts including if the benefit exceeds the cost, do it. He is the author of the "The Economic Naturalist: In Search of

Author and economics professor Robert Frank discusses some basic economic concepts including if the benefit exceeds the cost, do it. He is the author of the "The Economic Naturalist: In Search of Explanations for Everyday Enigmas" and this lecture was part of the Authors@Google series. This event took place on July 23, 2007 at Google headquarters in Mountain View, CA.